PIN UP was created to meet the needs of the market, with its glass packaging, with its carefully designed shape and label, becoming an indispensable element for the catering and high-end hospitality sector.
The new bottle is designed for venues that want to offer their customers added value, given not only by the quality of Calizzano mineral water, but also by its packaging, which becomes an elegant and exclusive element on the table
The designers chose to give PIN UP an essential, elegant and modern style.
With this in mind, the shapes selected are soft, sinuous and reminiscent of the feminine universe: gentle, controlled curves create pleasantness and comfort, establishing a strong harmony with the elements that make up the finest mise en place and putting diners at ease.
The embossed application of the Calizzano logo around the entire upper diameter of the bottle, creating a sort of “necklace”, reinforces the link with the feminine sphere.
The designers’ great exercise in style has generated a new bottle with a striking visual impact, made of extra-clear glass, elegant, refined and capable of guaranteeing emotions to enhance food or moments of pleasure.
The label, adapting its shape to the softness and sinuosity of the bottle, helps create an image with a strong overall balance.
The moderate contrast created by the choice of intense, metallic and iconic colours – silver for Sparkling and bronze for Still – ensures an exclusive style and gives the bottle a classic, refined and elegant modernity, helping, along with the essential style of the graphics, to enhance the overall quality of the packaging.