PIN UP was created to meet market demands, where glass packaging, with its refined shape and label, has become an essential element in high-end catering and hospitality.
The new bottle is designed for establishments that want to offer their customers added value, not only in terms of the quality of Calizzano mineral water, but also in terms of packaging, which becomes an element of refinement and exclusivity on the table.
...gentle, controlled curves create pleasure and comfort, establishing a strong harmony with the elements that make up the best table settings and putting the consumer at ease.
The designers, led by Pier Paolo Gallea, marketing director of Acqua Calizzano and owner of the Gallea communications agency, chose to give PIN UP a simple, elegant, and modern style.
With this goal in mind, the selected shapes are soft and sinuous, evoking the feminine universe: the gentle, controlled curves create pleasure and comfort, establishing a strong harmony with the elements that make up the best table settings and putting the consumer at ease.
The embossed Calizzano logo across the entire upper diameter of the bottle, creating a sort of "necklace," reinforces the connection with the feminine sphere.
This major stylistic exercise, developed in collaboration with Studio Gallea, has resulted in a visually striking bottle made of extra-white glass, which is elegant, refined, and capable of evoking emotions that enhance food or moments of pleasure.
The label, adapting its shape to the softness and sinuosity of the bottle, contributes to creating an image with a strong overall balance.
The moderate contrast created by the choice of intense, metallic, and iconic colors— silver for the Frizzante and bronze for the Naturale—ensures an exclusive style and gives the bottle a classic, refined, and elegant modernity, helping to enhance, together with the simplicity of the graphics, the overall quality of the packaging.
...the subtle contrast created by the choice of intense, metallic, and iconic colors ensures an exclusive style and gives the bottle a classic modernity.
