PIN UP was created to meet market demands, where glass packaging, with its refined shape and label, has become an essential element in high-end catering and hospitality.
The new bottle is designed for establishments that want to offer their customers added value, not only in terms of the quality of Calizzano mineral water, but also in terms of packaging, which becomes an element of refinement and exclusivity on the table.
...gentle, controlled curves create pleasure and comfort, establishing a strong harmony with the elements that make up the best table settings and putting the consumer at ease.
The designers, led by Pier Paolo Gallea, marketing director of Acqua Calizzano and owner of the Gallea communications agency, chose to give PIN UP a simple, elegant, and modern style.
With this goal in mind, the selected shapes are soft and sinuous, evoking the feminine universe: the gentle, controlled curves create pleasure and comfort, establishing a strong harmony with the elements that make up the best table settings and putting the consumer at ease.
The embossed Calizzano logo across the entire upper diameter of the bottle, creating a sort of "necklace," reinforces the connection with the feminine sphere.
This major stylistic exercise, developed in collaboration with Studio Gallea, has resulted in a visually striking bottle made of extra-white glass, which is elegant, refined, and capable of evoking emotions that enhance food or moments of pleasure.
The label, adapting its shape to the softness and sinuosity of the bottle, contributes to creating an image with a strong overall balance.
The moderate contrast created by the choice of intense, metallic, and iconic colors— silver for the Frizzante and bronze for the Naturale—ensures an exclusive style and gives the bottle a classic, refined, and elegant modernity, helping to enhance, together with the simplicity of the graphics, the overall quality of the packaging.
...the subtle contrast created by the choice of intense, metallic, and iconic colors ensures an exclusive style and gives the bottle a classic modernity.
The benefits
Ergonomic and sleek design
The soft shapes are pleasant to the touch and make the bottle elegant and recognizable.
Durable and safe
Returnable glass has a sturdy structure, designed for repeated use and professional management in restaurants.
Preserves the sensory characteristics
Glass is an inert material: it does not release odors or flavors, maintaining the aroma, taste, and freshness of the contents unaltered.
Extra-white glass
Complete transparency highlights the purity of the water and gives the table setting a premium look.
Reusable
Reusing glass reduces waste and extends the life cycle of the bottle.
100% recyclable
Glass can be recycled indefinitely without losing any of its quality: a significant and immediate environmental benefit.
Technical data sheets
PIN UP GLASS 700
A700
Sparkling
Features
Screw cap (T.V.)
Content
700 ml
Type
Sparkling
Packaging
To return, cases of 12
Pallet composition
Reusable: 48 crates
Disposable: 50 or 60 boxes
PIN UP GLASS 700
A701
Natural
Features
Screw cap (T.V.)
Content
700 ml
Type
Natural
Packaging
To return, cases of 12
Pallet composition
Reusable: 48 crates
Disposable: 50 or 60 boxes
PIN UP GLASS 400
A400
Sparkling
Features
Screw cap (T.V.)
Content
400 ml
Type
Sparkling
Packaging
To be returned, cases of 20
Pallet composition
Reusable: 48 crates
Disposable: 48 or 56 boxes
PIN UP GLASS 400
A401
Natural
Features
Screw cap (T.V.)
Content
400 ml
Type
Natural
Packaging
To be returned, cases of 20
Pallet composition
Reusable: 48 crates Disposable: 48 or 56 boxes