“Fonti Bauda” Calizzano Mineral Water broadens its product range with two new glass bottles (700 ml. And 400 ml.), created for the HO.RE.CA. segment and especially dedicated to the restoration market.
PIN UP was born to satisfy the market demand, as the glass packaging and the attention to design and label represent an essential element in high level hospitality sector.
The new bottle is dedicated to those bars and restaurants who want to offer their customers an added value, not only thanks to the quality of this mineral water, but also thanks to its packaging making it unique and recognizable and bringing exclusivity and finesse on the table.
CONCEPT AND MORPHOLOGY
Sticking to a strongly identity-bearing image, created through tight collaboration with Calizzano company management, designers have decided to bring back to PIN UP a sense of familiarity, simplicity, elegance and modernity. For this aim, they have chosen soft and sinuous lines, that remind of the feminine universe: soft and measured curves that create pleasantness and comfort, in strong harmony with the elements of the best mise en place and able to put consumers at their ease. In order to enhance the hint of the feminine sphere, the Calizzano label embossed application creates a necklace-like shape along the diameter of the bottle. The designers' exercise in style has created a high visual impact new bottle, made of extra-clear glass, elegant, sophisticated and giving rise to emotions capable of enhancing good food or pleasant moments.
...Smooth and measured curves to create pleasantness and comfort, in strong harmony with the elements of the best mise en place and able to put consumers at their ease.
SHAPES AND LABELS
The label, recalling the smoothness and sinuosity of the bottle, takes part into the general balance. Therefore, in a checks and balances game, the measured contrast produced by the intense, iconic and metallic colours ( silver for sparkling water, bronze for the still one) ensures an exclusive style and brings to the bottle its classic modernity, elegant and sophisticated, together with the minimalism of the graphics and the packaging quality.
...the measured contrast produced by the intense, iconic and metallic colours ensures an exclusive style and brings to the bottle its classic modernity.